This article can be found at: http://www.culture.gov.uk/NR/rdonlyres/2052207F-5635-4006-A5A5-FE2BBAA7718A/0/feasibilitystudylivemusicimpact.pdf
I felt that this was an interesting read as it helped to define what makes live music so successful. The article looks at certain factors that make some venues more successful than others. It explores some of the barriers of live music and live performance and also looks at how live music can be promoted, particularly in disadvantaged areas.
The article also made me aware of all the stakeholders that are involved or surround this topic. It is not only about the musicians and their audience but also the promoters, unions, councils and various associations.
The ‘multiplier or second round effects’ which are generated by the live experience include, “ increases in area population, “live music could potentially make the local area more popular, encouraging more people to move there or visit,” and the encouragement for further musical activity, “successful live music performances are likely to encourage the staging of additional live music performances.”
The article also states that, ” public performances of live music require a license from the local council. The revenues earned by the council from the sale of licenses could potentially benefit the wider community.”I feel that these are all important issues which surround the live experience and do not receive enough coverage.
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May 28, 2008 at 2:38 am
c3088775
I agree with you Megan. It is really cool to see how community’s hosting shows are effected in so many different ways.
I am currently taking a Festival and Event Planning class that puts a strong emphasis on identifying the stakeholders of an event while deciding the feasibility of it and the possibilities of increases in tourism.
Shows/Festivals stakeholders include but are not limited to the band themselves, their road crew, the sponsors of the show, the fans, the community in which the show is held, the local government, the owner of the venue, the safety committee, etc…
Yet, it is likely that hosting a show or festival, especially one that has been widely advertised or is of a well named band, can spike tourism to and area leading local businesses to reap financial benefits. Then possibly even stem towards destination branding like and Tamworth and their Country Music Festival. People travel from all over to attend and consequently Tamworth is known as the country music capital of Australia.
It’s crazy to think about the residual effects of hosting live music…